Usability & Usable Design

Most users don’t care about the technology behind a website, application, or digital device — they just have a task they’re trying to complete. Technology, and the design in which it is wrapped, are simply means to an end. These means either help the user achieve an end, or they get in the way.

If you’re responsible for a public website, an intranet site, an application, or another technology product, do you know how your customers feel about it? Have you observed them using it? Have you captured their ideas for improving it?

Through observation and directed questioning, usability testing provides a depth of information about the user experience that web traffic stats, surveys, and focus groups cannot. These other tools have their purposes — we use them too — but there’s no substitute for watching and listening to users as they interact with your product.

In addition to testing interfaces, we design them, drawing on all of our experience with end users and user experience design standards. For more information, read about our Website & Application Development services.

Creating better experiences for end users is what we work for. When your customers are happy, we’re happy.

Call us at 612-339-7970, or email to learn more about how you can benefit from user experience analysis.

Services

• User experience testing (including remote testing)
• User interface design
• Expert evaluations
• Design recommendations
• Focus groups and facilitated discussions
• Surveys