Cargill Animal Nutrition Public Website Improvements

Solution

Usability analysis and interface design

Client

Cargill Animal Nutrition

Summary

Fredrickson conducted a usability review of the site, obtained feedback from users, provided recommendations and design mockups, and rewrote selected content to make it more readable on the web. Features of the new interface include:

• Greater consistency across business focus areas, reinforcing the Cargill brand and promoting ease of use.
• A more professional and polished appearance.
• Guidelines for using photographs and other images to lessen the impact on download time.
• A plan for adding country and language selectors to the interface in the near future.