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Fredrickson Communications

Web Design Articles

25 Tips for Better Web Writing»

by John Wooden, Director of Usability Services

Drawing on the recent work of Jonathan and Lisa Price and Nick Usborne, the research of usability experts such as Jakob Nielsen, and our own experience, we have compiled this list of 25 tips for writing online. This is the bread and butter stuff that everyone writing for websites and e-newsletters should know.

Are You Ready for the New Ruthless User?»

by J Hruby, Director of Marketing

Are you ready for the New Ruthless User? More importantly, is your website ready? If you’re not sure, read on.

Flash and the User Experience»

by John Wooden, Director of Usability Services

In Jakob Nielsen’s list of Top 10 Web Design Mistakes of 2005, Flash is number 3, which he regards as “a personal failure” after his usability work with Macromedia, the company that produces Flash.

Six Essential Skills for Delivering Information on the Web»

by Lola Fredrickson, CEO, Fredrickson Communications

Knowing the essential skill sets for designing, developing, and implementing websites (including those on intranets and extranets) is a key to successfully resourcing and managing website development projects.

Warm, Warmer, Hot!»

by John Wooden, Director of Usability Services

Review of Hot Text: Web Writing that Works. Jonathan Price and Lisa Price. Indianapolis, 2002. New Riders. [ISBN: 0-73357-1151-8. 507 pages. $40.00 (softcover)].

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