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Fredrickson Communications

The Business of Learning Articles

Adjusting to The Big Shift»

by John Wooden, Director of Usability Services

Fredrickson’s John Wooden summarizes and comments on the findings of John Hagel, John Seely Brown, and Lang Davison and their research into what they call “The Big Shift”. They make a compelling case for the idea that the forces of change and technology have combined so that an economic return-to-normal is now “mission impossible”.

Articulate vs. Captivate:  The complete series.»

by Tony Tao, Instructional Designer and eLearning Developer

At Fredrickson Communications, we are often asked questions about Articulate and Captivate—the two most-popular rapid eLearning development tools on the market. Fredrickson’s Tony Tao compares them head-to-head.

Learning Trends - Where will they lead in 2011?»

by J Hruby, Director of Marketing

Who can resist thinking about 2011’s trends in learning and development? We can’t, that’s for sure. What are some of 2011’s trends and how far will they take us? Read on.

The Learning Organization’s Brand»

by J Hruby, Director of Marketing

Every organization, and in fact some would argue even every person, has a brand image. The value of a positive brand cannot be overstated. Beyond the feel-good factor, there are tangible business returns for the learning group that considers and manages its brand image.

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