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Fredrickson Communications

Social Media & Social Learning Articles

A Web 2.0 Primer»

by John Wooden, UX Director

As of this writing, “Web 2.0” delivers 273 million results on Google and has already been the subject of two annual conferences in San Francisco. If asked though, most web users couldn’t define what Web 2.0 is, even if they’ve heard or seen the term before. No surprise—its a slippery concept obscured by a certain amount of hype.

Adjusting to The Big Shift»

by John Wooden, UX Director

Fredrickson’s John Wooden summarizes and comments on the findings of John Hagel, John Seely Brown, and Lang Davison and their research into what they call “The Big Shift”. They make a compelling case for the idea that the forces of change and technology have combined so that an economic return-to-normal is now “mission impossible”.

Crowds, Wisdom, and Work: Do’s and Don’ts for Documentation Through Online Collaboration»

by Josh Welsh, Usability Analyst

Many companies and public-sector organizations are considering the benefits of collaboration tools like the wiki. Wikis and other collaboration tools may be a roaring success on the wild, wild web, but in the tamer confines of the business or government organization, implementing them effectively requires planning and thought. As the first of a two-part series about online collaboration, Josh Welsh offers some do’s and don’ts for the organizational use of the wiki.

Satirical, Yet Oh So True»

by Molly Hendricks, Account Manager

The simple act of sending a message is easier in the 21st century. Getting and keeping your audience’s attention long enough so that your message is understood, on the other hand, has never been more difficult. More messages means more competition for short attention spans. Want to cut through the communication clutter? Read on.

Tapping into the Wisdom of the Crowd: Making it Work»

by Josh Welsh, Usability Analyst

There are plenty of examples of how online collaboration works (and doesn’t work) on the broader web, but what about using these tools and techniques within an organization? Josh Welsh has some thoughts on building effective collaboration inside the firewall.