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Fredrickson Communications

eLearning & Training Articles

10 Questions to Ask When Selecting an eLearning Vendor»

by Lola Fredrickson, CEO, Fredrickson Communications

Selecting a vendor to help you design eLearning content, or redesign an existing eLearning website, can be an overwhelming task—especially if you don’t have extensive knowledge of current practices and skill sets. To help you establish a framework for comparing and evaluating vendor strengths and weaknesses, we’ve compiled a list of essential questions to ask during the selection process.

A Web 2.0 Primer»

by John Wooden, UX Director

As of this writing, “Web 2.0” delivers 273 million results on Google and has already been the subject of two annual conferences in San Francisco. If asked though, most web users couldn’t define what Web 2.0 is, even if they’ve heard or seen the term before. No surprise—its a slippery concept obscured by a certain amount of hype.

Adjusting to The Big Shift»

by John Wooden, UX Director

Fredrickson’s John Wooden summarizes and comments on the findings of John Hagel, John Seely Brown, and Lang Davison and their research into what they call “The Big Shift”. They make a compelling case for the idea that the forces of change and technology have combined so that an economic return-to-normal is now “mission impossible”.

Articulate vs. Captivate:  The complete series.»

by Tony Tao, Instructional Designer and eLearning Developer

At Fredrickson Communications, we are often asked questions about Articulate and Captivate—the two most-popular rapid eLearning development tools on the market. Fredrickson’s Tony Tao compares them head-to-head.

Copyright Basics for the Learning Professional»

by Terri Swenson, Instructional Designer

Learning professionals often face questions surrounding the use of copyrighted materials. Staying on the right side of the law involves understanding the basic principles of copyright as they apply to learning. Terri Swenson gives us an overview of copyright must-knows for the learning pro.

Crowds, Wisdom, and Work: Do’s and Don’ts for Documentation Through Online Collaboration»

by Josh Welsh, Usability Analyst

Many companies and public-sector organizations are considering the benefits of collaboration tools like the wiki. Wikis and other collaboration tools may be a roaring success on the wild, wild web, but in the tamer confines of the business or government organization, implementing them effectively requires planning and thought. As the first of a two-part series about online collaboration, Josh Welsh offers some do’s and don’ts for the organizational use of the wiki.

Danger!  Economic Recovery Ahead.»

by J Hruby, Vice President, Sales & Marketing

Over the past two years, there has been a constant conversation about how leaders of learning organizations should plan for, and respond to, the ever-deepening recession. Yet now that we’re on the verge of a recovery, there’s been little, if any, discussion about planning for happier days to be here again. J. Hruby makes the case for getting started now with your learning organization’s plan for recovery.

Developing Training and Measurement Strategies that Produce Business Results»

by Jay Kasdan, Project/Account Manager

Focusing a training effort to achieve business results is the most important thing any training group can do to provide value to its organization. Asking one simple question combined with tapping into the power of acceptance can make a huge contribution to the success of any initiative.

Going Beyond Bullets: Creating Engaging eLearning Courses with Articulate Studio»

by Tony Tao, Instructional Designer and eLearning Developer

Articulate Studio is a popular and feature-rich rapid eLearning development tool. Rapid development tools are a popular choice for those who want to create solid eLearning courses without intensive programming. Fredrickson’s Tony Tao offers some advice to help the new Articulate user produce better eLearning courses.

How Do We Improve the Learner Experience of LMS’s?»

by John Wooden, UX Director

Much of the focus on LMS’s tends to revolve around how they function from the perspective of the LMS manager or training administrator. There’s another view of the LMS—one that’s not nearly so talked about: the learner’s view of the LMS. A little usability testing of your LMS can help you gain a lot of insight into how your LMS performs for the learner.

Integrating Content in Your Learning Management System»

by Monique Yenamandra, Technical Architect

One of the biggest ongoing challenges that comes with owning an LMS is integrating new and existing courseware. This article provides some essential advice for dealing with new courseware and for better managing your LMS.

Learn About New Technology, but Don’t Forget the Learner»

by Jill Stanton, eLearning Lead

This article guides the eLearning developer through the potential pitfalls of new eLearning technologies overshadowing the needs of the learner.

Learning Trends - Where will they lead in 2011?»

by J Hruby, Vice President, Sales & Marketing

Who can resist thinking about 2011’s trends in learning and development? We can’t, that’s for sure. What are some of 2011’s trends and how far will they take us? Read on.

Measure the Right Objectives: A Formula for Designing and Evaluating Training Programs at Level 2»

by Jay Kasdan, Project/Account Manager

This article shows how you can ensure that your training dollar is well spent by going over the ways that you can evaluate your training. It gives examples of technical and soft training skills and how you can use each to their best advantage.

Satirical, Yet Oh So True»

by Molly Hendricks, Account Manager

The simple act of sending a message is easier in the 21st century. Getting and keeping your audience’s attention long enough so that your message is understood, on the other hand, has never been more difficult. More messages means more competition for short attention spans. Want to cut through the communication clutter? Read on.

Surefire Ways to Manage Reviews of Online Content»

by Robin Lucas, Vice President, Fredrickson Learning

Conducting reviews is an essential part of the eLearning development process. It also can be expensive, time consuming, and frustratingly ineffective if not managed properly. Robin Lucas has managed hundreds of review cycles in her role as Fredrickson’s Director of Project Management. Here are her thoughts on managing the review process toward a more efficient, effective, and pain-free conclusion.

Tapping into the Wisdom of the Crowd: Making it Work»

by Josh Welsh, Usability Analyst

There are plenty of examples of how online collaboration works (and doesn’t work) on the broader web, but what about using these tools and techniques within an organization? Josh Welsh has some thoughts on building effective collaboration inside the firewall.

The Learning Organization’s Brand»

by J Hruby, Vice President, Sales & Marketing

Every organization, and in fact some would argue even every person, has a brand image. The value of a positive brand cannot be overstated. Beyond the feel-good factor, there are tangible business returns for the learning group that considers and manages its brand image.